Promotional Items
> Promotional
Products
Promotional Products:
George Washington’s Billion-Dollar Buttons
- Effective Imprinted Promotional Items
We have all seen them, wanted them and used them, those great promotional
products that businesses and companies give away. Yeah, we know that
these imprinted promotional items are supplying free advertising for
that company, but we just can’t help ourselves. Promotional items
have been around for a long time. George Washington started the idea
with commemorative buttons from his election in 1789. By the late 1800’s
imprinted promotional products blossomed into big business and continued
to grow into the multi billion-dollar industry it is today.
With over 6500 businesses being a part of the promotional
products industry, sales have continued to increase, topping $17 billion
in the year 2000. It has been found that customers remember the advertisers
name longer and reorder faster when they receive imprinted promotional
items. Using these promotional goods as sales contests incentives have
also been found successful. Contests with bonuses outperformed other
sales contests by 50 percent.
It seems that promotional products are here to stay. So we can look
forward to more free koozies, t-shirts, mouse pads and yes even all
those pens. But don’t forget to thank good old George Washington
for imprinted promotional items the next time you get a free calendar
in the mail.
